Cyber Playbill
The Cyber Playbill was created as a marketing and recruiting tool to support Booz Allen Cyber’s on-going mission to attract and retain top talent. The Playbill’s visual language establish a new, technical tone and system that reflects the vulnerabilities of a connected, digital world. Seventeen original program, profile, and product ads are dispersed throughout with dedicated calls to action. All designs run valid code. Original photography conveys the inquisitive, and meticulous nature of the modern cyber professional, highlighting the inherent polarity of using disruptive techniques for good through light and shadow. 20K copies currently in print circulation.